In the fast-evolving digital marketing landscape, User-Generated Content (UGC) has become a go-to strategy for brands to connect authentically with audiences. However, traditional UGC can be costly, often requiring brands to send products to creators and pay for their content. But what if you could generate UGC-style ads completely for free, using AI? In this guide, we’ll walk you through the step-by-step process of creating compelling AI-powered UGC content that rivals expensive alternatives.

Why UGC Is Valuable—But Often Expensive

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UGC stands out as one of the most effective ways to engage audiences. It feels genuine, relatable, and personal—qualities that drive conversions. However, the costs can add up quickly:

1. Product Distribution: Brands need to send free products to creators.
2. Content Fees: Creators charge for their time and creativity, ranging from $25 to $50 or more per video.

AI-generated UGC eliminates these barriers, offering a cost-effective alternative that’s perfect for small businesses, startups, and even seasoned marketers looking to scale their efforts.

Tools and Resources You’ll Need

Here are the tools we’ll use to create AI-generated UGC content. Best of all, they’re free or come with free tiers:

• SnapTik: Download videos without watermarks.
• ArtGuru: Generate AI faces.
• Vidas: Swap faces in videos.
• 11Labs: Create realistic AI-generated voices.
• SE Data: Synchronize lip movements with audio.
• CapCut: Edit and refine video content.

Links to all tools are available in the description.

Step 1: Start with a Sample Video

Begin by sourcing a video of someone talking directly to the camera. This will serve as your base footage. For example, if you’re promoting baby shoes, choose a clip featuring a mom speaking candidly to other moms. Use SnapTik to download the video in HD without watermarks.

Pro Tip: If you don’t have access to sample videos, you can record your own or ask a friend or family member to act as a placeholder.

Step 2: Generate an AI Face

Next, use ArtGuru to create a completely new, AI-generated face. For instance, if your target audience is moms, describe a “portrait of a mom in her 30s with blonde hair.” Once generated, download the image.

Note: AI-generated faces add an extra layer of authenticity while ensuring uniqueness and flexibility.

Step 3: Replace the Face in the Video

Use Vidas to swap the original face in the video with the AI-generated one. Upload the source video and the AI face, and the tool will seamlessly overlay the new face. While minor imperfections may occur during movements, they’re barely noticeable in short clips.

Step 4: Script Creation and Voice Generation

Having a relatable script is crucial. If you’re unsure where to start, take inspiration from competitor ads and refine them using tools like ChatGPT. Rewrite the script in a first-person, conversational tone that resonates with your target audience.

For voice generation, use 11Labs to create an authentic voiceover. You can even clone voices for a more personalized touch. Simply paste the script into 11Labs and generate the speech.

Step 5: Lip Syncing

Once the voiceover is ready, synchronize it with the video using SE Data. Upload the face-swapped video and the voiceover, and the tool will align the lip movements. Ensure the “neutral face” setting is selected for best results.

Step 6: Combine Footage with Product Highlights

While the AI-generated clip adds a personal touch, it shouldn’t stand alone. Incorporate product demonstration footage alongside the UGC segment. For example:

• Begin with the AI-generated clip to introduce the product.
• Transition to shots of the product being used.
• Conclude with a call-to-action like “Shop Now” or “Get Yours Today.”

Use CapCut to seamlessly merge these elements into a polished ad.

Step 7: Optional—Professional UGC with Taskdrip

If you prefer a hands-off approach, Taskdrip offers professional AI-generated UGC services. We handle everything from scripting to video production. Simply provide a product link, and our team delivers ready-to-use Video ads.

Final Thoughts

Creating UGC content doesn’t have to break the bank. With AI tools, you can produce high-quality, relatable ads that resonate with your audience—all for free. By following the steps outlined in this guide, you’ll save time and resources while crafting content that drives engagement and sales.

Ready to scale your marketing efforts? Start experimenting with these tools today, and watch your ad performance soar!